Noury Saladin: Visionary on Mission to Make Marrakech a Global Cultural Hub

Noury Saladin: Visionary on Mission to Make Marrakech a Global Cultural Hub

Rabat – Noury Saladin, the General Manager of Mövenpick Mansour Eddahbi, won earlier this week the Hotelier of the Year prize at the first-ever Morocco Tourism Awards.

The prestigious ceremony, held on January 16 in Rabat, celebrated Saladin’s exceptional dedication and leadership, recognizing his pivotal role in transforming the Mövenpick Mansour Eddahbi into a luxurious lifestyle destination in the heart of Marrakech.

Elevating hospitality to lifestyle

With an extensive background in managing renowned establishments both in Morocco and internationally, Saladin has successfully steered Mövenpick Mansour Eddahbi and the Palais des Festivals et des Congrès to new heights.

Nestled in the vibrant city of Marrakech and boasting over 503 rooms, the five-star hotel has evolved under Saladin’s guidance into more than just an accommodation facility—it has become a lifestyle haven.

With meticulous attention to detail, world-class facilities, and an enchanting ambiance, the hotel stands out as a preferred choice for those seeking an experience beyond mere overnight stays in the center of Moroccan hospitality.

Noury Saladin’s victory at the inaugural Morocco Tourism Awards is a well-deserved recognition of his exceptional dedication to the hospitality industry,” Mövenpick Mansour Eddahbi stressed in a press release celebrating its manager’s winning of the maiden the Hotelier of the Year prize.

His enlightened leadership has not only solidified Mövenpick Mansour Eddahbi’s position as a premier destination but has also contributed to raising hospitality standards in Morocco.”

Recognizing excellence at Morocco Tourism Awards

The Morocco Tourism Awards, initiated by Tourisma Post and supported by various media partners, is aimed at honoring excellence in the Moroccan tourism industry.

Nominees were selected through a voting process involving journalists and press executives from national media, ensuring impartiality and a critical assessment of the sector.

Drawing upon his experience with the Accor Group, Saladin plans to position the Mövenpick Mansour Eddahbi as an urban resort, leveraging Marrakech’s status as the ultimate leisure destination in Morocco.

He said in his acceptance speech that his goal is not only to reinforce the hotel’s position as a cultural and artistic hub, but also to support local talents, including street-art painters, through collaborations and residencies.

This commitment to local well-being is evident in initiatives like the Om Yoga studio and the anticipated return of the Epic Yoga Festival.

Saladin is also banking on the resurgence of shows and sporting events at the Marrakech Palais des Congrès, offering new experiences for both residents of the Red City and global visitors.

Accolades and distinctions

Mövenpick Mansour Eddahbi’s recent recognition as the “Best Luxury and Leisure Hotel in Morocco” and O de Rose Spa as the “Best Destination Spa in Morocco” in the exclusive Haute Grandeur Global Awards is a testament to Saladin’s leadership and the hotel’s commitment to excellence.

Saladin’s extensive career trajectory showcases his proficiency in hotel management.

From serving as the Deputy Manager at Novotel Casa City Center to being the Opening General Manager at Golden Tulip Hotel des Arts, he has consistently demonstrated a keen understanding of operations, revenue management, and customer care.

His innovative approaches, such as developing a Wine Bar Concept at MGallery Hotel Collection and introducing a luxury beach and pool lounge at Sofitel Tamuda Bay Beach and Spa, underline his commitment to enhancing the guest experience.

A journey of leadership

Saladin’s journey also includes his role as the Area General Manager at Accor, where he played a crucial role in overseeing multiple prestigious properties, including Sofitel Tamuda Bay Beach and Spa, Pullman Mazagan Royal Golf & Spa, Mercure Rif Nador, and Suites Hôtel Mohammed V.

His responsibilities ranged from financial oversight to operational management, human resources, and ensuring compliance with management agreements.

As the Director of Revenue Management at Accor Gestion Maroc, Saladin implemented multi-brand revenue management principles to maximize turnover for Accor hotels in Morocco. His strategic analyses significantly contributed to optimizing revenue in a competitive market.

The Hotelier of the Year accolade at the Morocco Tourism Awards is a testament to his dedication and impact on the Moroccan and global hospitality industry.

As Mövenpick Mansour Eddahbi continues to thrive under his guidance, Saladin’s forward-thinking leadership is poised to make Marrakech not only a sought-after leisure destination but also a global cultural and artistic hub.

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