Morocco, a vibrant country in North Africa, captivates travelers with its stunning diversity, from the bustling souks of Marrakech to the serene Sahara Desert. Its cities combine ancient history with modern dynamism, where one can explore medieval medinas and majestic palaces. The Atlas Mountains are easier to explore now, as visa free policy makes it easier for citizens to view breathtaking hiking opportunities, while coastal towns like Essaouira delight with their laid-back charm and seafood.
Moroccan cuisine, renowned for its spices and flavors, offers a culinary journey through dishes like tagine and couscous. With its rich culture, welcoming locals, and scenic landscapes, Morocco promises an unforgettable travel experience.
Morocco’s Travel & Tourism market is set to generate $2,260 million in revenue in 2024. The market is projected to grow at a compound annual growth rate (CAGR) of 4.01% from 2024 to 2028, reaching a market volume of $2,645 million by 2028. The Package Holidays segment is expected to lead the market, with a projected volume of $1,014 million in 2024. By 2028, the number of users in this segment is anticipated to reach 6.084 million, with user penetration increasing from 23.0% in 2024 to 24.9% by 2028.
In 2024, Morocco’s tourism industry is experiencing a surge, with a 12.8% increase in tourist arrivals in the first quarter compared to the same period last year. The country welcomed a record 14.5 million tourists in 2023, a 34% increase from 2022, according to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy. On March 17, 2023, Morocco launched a $580 million plan to boost tourism, aiming to attract 17.5 million tourists by 2026.
In 2020, most international tourists to Morocco came from Europe, totaling over one million people, significantly outnumbering visitors from other regions. Africa and the Americas followed, with 102,000 and 99,000 tourists, respectively.
Key figures for Morocco’s tourism:
- 11 million travelers visited Morocco in 2022
- 14.5 million visitors stayed in Morocco in 2023
- 550,000 people are employed in the tourism sector
- Tourism contributes 7% to Morocco’s GDP
Morocco’s passport ranks 56th globally.
List of 70 Visa Free Countries
Africa: Algeria, Burkina Faso, Côte d’Ivoire, Gabon, Niger, Senegal, Togo, Tunisia
Asia: Bahrain, China, Indonesia, Japan, Kuwait, Malaysia, Maldives, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Turkey, United Arab Emirates
Europe: Andorra, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
North America: Canada, Dominican Republic, Mexico, United States
South America: Argentina, Brazil, Chile, Colombia, Peru
Oceania: Australia, New Zealand
Top Places to Visit in Morocco in 2024
Sahara Desert: Experience the magic of the Sahara Desert, where you can watch the sun set over the dunes and gaze at a sky filled with bright stars. This captivating destination promises unforgettable moments, especially in December.
Marrakech: Nestled north of the Atlas Mountains’ foothills, Marrakech is a lively city featuring a large medina and is one of Morocco’s most popular tourist spots. From the vibrant Djemma El-Fna square to the historic El Badi Palace and bustling souks, there’s plenty to explore. Marrakech offers a perfect shopping experience and is an ideal destination to visit in November for its pleasant weather.
Essaouira (Mogador): Essaouira is a top tourist attraction in Morocco, known for its cool climate and vibrant lifestyle. Famous for hosting season three of Game of Thrones, it also boasts the Gnaoua World Music Festival, one of the most exciting beach festivals globally.
Rabat: As the stunning capital city of Morocco, Rabat is located on the coast and offers year-round good weather and serene beaches. Its unique charm makes it a must-visit destination in Morocco.
Casablanca: While not as atmospheric as other Moroccan cities, Casablanca is a modern marvel with beautiful moresque buildings that combine French-colonial and traditional Moroccan styles. Its remarkable architecture and cuisine make it a top travel destination in Morocco.
Morocco Luxury Hotels
- Movenpick Hotel Mansour Eddahbi Marrakech
- The Oberoi Marrakech
- Riad Kheirredine
- Fairmont Royal Palm Marrakech
- Sofitel Agadir Thalassa Sea & Spa
- Four Seasons Resort Marrakech
Royal Air Maroc now reaches 82 destinations in 41 territories worldwide, with frequent departures to major capitals in Europe, North America, South America, Africa, The Maghreb region, and the Middle East. Its main hub is at Mohammed V airport in Casablanca. The Moroccan national carrier, Royal Air Maroc (RAM), announced a direct route between Casablanca and the Nigerian capital, Abuja.
RAM plans to quadruple its fleet size by 2030, aiming for nearly 200 aircraft. On June 23, RAM will launch a new route from Casablanca to Manchester, operating three times a week on Tuesday, Thursday, and Sunday. Flights depart Casablanca at 1:45 p.m. and arrive in Manchester at 5:20 p.m. local time. The return flight leaves Manchester at 6:20 p.m. and arrives in Casablanca at 9:45 p.m. local time. The airline has received significant support from Morocco’s booming tourism industry, which attracts approximately 14.5 million visitors annually. Projections suggest arrivals could reach 17.5 million by 2026, highlighting the need for enhanced air transport infrastructure.
Marrakech Menara Airport (RAK, IATA, ICAO, GMMX), voted the 2nd Best Regional Airport in Africa for 2023, serves as a major hub for passengers flying to and from Morocco. Located 6 km (4 miles) from Marrakech city center, it is the country’s second busiest airport and one of Africa’s most stunning, featuring modern architectural design and 21st-century decor. A popular city break destination for European visitors, Marrakech benefits from its proximity to Morocco’s flag carrier, Royal Air Maroc (RAM).
Marrakech Menara Airport provides access for 30 airlines and connects to over 60 international destinations. Situated southwest of the city, the airport is easily reached via the R212 motorway, with regular airport bus services and affordable taxi transfers available.
Popular flight routes from Marrakech Menara Airport include:
- Marrakech – London
- Marrakech – Manchester
- Marrakech – Paris
- Marrakech – Bordeaux
- Marrakech – Milan
- Marrakech – Malaga
- Marrakech – Barcelona